Los Angeles Tourism extends ‘We Love LA’ Incentive Program for Event Planners through June 2026

 In celebration of Global Meetings Industry Day, Los Angeles Tourism & Convention Board (Los Angeles Tourism) is extending its popular ‘We Love LA’ group offers through June 2026, providing meeting and event planners with enticing hotel incentives for their next Los Angeles event.

“Meetings and events are just as important to LA’s economy as leisure travel,” said Adam Burke, President & CEO, Los Angeles Tourism. “Conventions, corporate meetings, and large-scale events drive billions of dollars into our community annually. With our unbeatable year-round weather and world-class venues and attractions, there are endless possibilities for planners to create truly unforgettable events that are uniquely LA. As Los Angeles recovers post-wildfires, we’re especially grateful for the continued support of the meeting planner community and their trust in Los Angeles to deliver exceptional, one-of-a-kind experiences.”

‘We Love LA’ Group Offers: Making Meeting Planning More Rewarding

Los Angeles Tourism’s ‘We Love LA’ group offers provide planners with an array of financial incentives and hotel offers to make booking an event in Los Angeles more rewarding than ever. Highlights include:

Financial Incentives:

Planners who submit a qualified, new meeting/event lead/RFP (Request for Proposal) to the LA Tourism Sales team are eligible to receive:

• $50 gift card for 10 – 99 rooms on peak
• $100 gift card for 100 rooms or more on peak.

Once the group is booked, Planners are eligible to receive $10 per actualized room night, up to $5,000 back to the organization. This excludes complimentary room nights.

Exclusive Hotel Offers

More than 50 hotel offers are available across the LA area, including in Downtown Los Angeles/LA Metro, Beach Cities/LAX, the Westside, The Valley and Greater Hollywood. Deals vary by property but may include upgrades, amenities, commissions and complimentary Wi-Fi, reduced vendor fees, discounted meeting room rental fees, and more.

Los Angeles Tourism Champions GMID & Industry Collaboration

Los Angeles Tourism is proud to support U.S. Travel Association’s Global Meetings Industry Day (GMID). This annual event celebrates the vital role that professional meetings and conventions represent as one of the largest “unseen” economic drivers for communities nationwide. Not only do these events drive significant employment, local business sales, and tax revenues, in-person meetings also facilitate collaboration and discovery across countless industries. From medical conferences to forums focused on economic development, healthcare, technology, manufacturing, education, and so much more, these events fuel innovation and breakthrough ideas that improve our quality of life.

Los Angeles Tourism is proud to participate in GMID events alongside planners and partners across the country, including in Los Angeles, CA; Chicago, IL; New York, NY; and Washington, D.C. In addition, Los Angeles Tourism is once again a proud sponsor of Meeting Professionals International’s (MPI) annual Global Meetings Industry Day broadcast. This 12-hour virtual event brings together industry leaders worldwide to discuss best practices for hosting meetings responsibly, equitably, and sustainably.

This year’s GMID celebration comes as Los Angeles prepares to host the prestigious American Society of Association Executives (ASAE) 2025 Annual Meeting & Expo, reinforcing LA’s position as a top-tier destination for meetings and conventions.

Los Angeles: Where Events Take Center Stage 

As the world’s entertainment capital, Los Angeles is always “red carpet ready”, empowering event planners to bring their boldest visions to life. With a decade of global sporting events on the horizon, planners and attendees will soon have the opportunity to experience LA’s most iconic venues, including:

• Intuit Dome (host of NBA All-Star 2026)
• SoFi Stadium (host of the FIFA World Cup 2026 and opening ceremony of the 2028 Olympic & Paralympic Games)
• Crypto.com Arena, Los Angeles Memorial Coliseum, Dodger Stadium, BMO Stadium, Dignity Health Sports Park, and Rose Bowl Stadium

Meet in LA and Elevate Your Next Event

Los Angeles Tourism is proud to celebrate Global Meetings Industry Day, recognizing the profound economic and cultural impact that meetings and events bring to every LA region, neighborhood, and household. Beyond driving business and fostering innovation, professional gatherings in Los Angeles create meaningful connections, inspire creativity, and leave a lasting impact.